Your business is almost ready. The establishment is all set up, the goods are in place and the staff is already trained. And now, what you need is an advertising board that you can put up in front of your store or shop.
Advertising is extremely important. You need something out there that can remarkably create an impact on people and will help bring them in. The signs that you’ve got should be something that is not high-priced yet very effective. Moreover, they should be impressively unique, too. Based upon the descriptions that are mentioned, what you could use out front could only be custom neon signs.
Custom neon signs make for outstanding store ads. This is because they embody the important characteristics of an excellent store advertisement. They come out on top in terms of affordability, effectiveness and overall impact.
Affordability of the store ads that you get is really important. Acquisition and maintenance costs matters because you can’t stop advertising at any point. There can be other strategies that you can use including radio and TV commercials as well as magazine and newspaper prints. However, unless your business is one mega corporation, your salon or barber shop earnings simply may not be able to keep up with the daily airtime costs and continuous print rates.
These neon panels, on the other hand, are quite affordable to acquire. Their price is somewhere along a hundred bucks or so. Shelling out a few hundred dollars is not that hard on the pockets considering that these units are one-time buys only.
The cost to operate is not that pricey, either. Just think about their operation as lighting up a bulb inside in your store. This is so for these signs can operate with very minimal power consumption. You can even leave them on a 24/7 all year round operation.
As for their effectiveness, these signs are difficult to ignore. Being lighted panels, they can easily capture the interest of anyone passing by outside. What’s great about these signs is that they are effective no matter where you are located. Whether your shop is inside the mall or is stationed by the busy highway, you can use them to snag the interest of the shopping community.
Overall impact is also great. These signs don’t only work to attract but they also help enhance the appearance of the store. They stir up a fanciful and energetic vibe outside your business. They are like silent cheerleaders that boost the shopping mood of the customers. Their wonderful colors, designs and layouts which you can personally pick out will give you pride and joy as they can be impressively unique and will add a riveting impact for your establishment.